Gavin Franks

Director of Business Services
The Automobile Association

Over the past 30 years, Gavin has had a diverse career working across many different business disciplines including Finance, Sales, Technology, Digital and New Business Development.  He has led successful cross-functional teams both in B2C and B2B within blue chip companies such as BT, Telefonica and O2. Gavin has recently taken up the role of Director, Business Services at the AA responsible for managing and growing all of the B2B division of The AA.

Joining the technology-led organisation earlier this year, Gavin is a key member of the senior leadership team, overseeing the operational and commercial activities of the dedicated Business Services function. Managing strategic partnerships with over half of the UK’s manufacturers and around two thirds of the top 50 leasing companies, as well as thousands of corporate, SME and public sector organisations, as well as the Banking and Insurance sector, the AA’s Business Services division is a key partner to the UK’s automotive industry.

Going beyond breakdown, the AA is focused on developing data and technology to better support predictive and preventative maintenance, working with organisations across the mobility sector to provide drivers with increased convenience and the opportunity to better plan their lives around vehicle requirements.

A graduate from City University in London, Gavin holds a degree in Aeronautical Engineering and is a qualified accountant. He has presented and written on many subjects and is a major advocate of all things Digital.  He is married with five children and lives in Buckinghamshire.

Gavin Franks